Tobacco Ads and Women: Don’t Be Fooled

Since the 1920s, the tobacco industry has produced ads specifically targeting women. These ads imply that smoking will make women stronger, sexier, thinner, glamorous, liberated, and more attractive, among other things. This colorful pamphlet combines engaging illustrations and hard facts to deliver a believable message that refutes the misleading images delivered in cigarette advertisements. It also includes a discussion of tobacco company give-aways targeting women. Help women of all ages see through the smoke and mirrors and remind them that there is nothing healthy, stylish or empowering about getting hooked on tobacco.
*Pamphlet images copyrighted by Journeyworks Publishing. Images used with permission.