Then and Now: Industry Playbooks and Addiction Marketing

In 11 short minutes, this conversation starter takes a look at how the tobacco industry pioneered powerful addiction marketing strategies to build a massive consumer base of lifetime users that led to a national public health crisis, and how the current marijuana industry is using all the same tactics. This is a simple, easy tool to inform local conversations about marijuana and the movement to  commercialize the industry.
http://www.edventi.com/products/then-and-now/

High School/Adult   11 min.   2014   DVD-3013