Alcopops: Sweet, Cheap, and Dangerous to Youth


The introduction of alcopops (flavored malt beverages) to the U.S. market in the late 1990s began a transformation within the alcohol industry that still unfolds today. Alcopops bent the rules on beer, defying proper classification while enticing youth with sweet flavors, higher alcohol content, low prices, and widespread availability. Though public health advocates quickly identified the dangers alcopops pose to youth, alcopop producers continue to flood social media and permeate the lives of the younger generations with alcopop marketing. In addition, the popularity of alcopops fueled the production of a never-ending variety of new alcohol products, all of which remain dangerously enticing to youth.

Publisher: Alcohol Justice

Published: 2015 (20 pages)

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