Alcopops and Youth

Alcopops, also known as flavored malt beverages, are sweet, carbonated drinks offered in an extensive variety of fruity flavors. Producers market alcopops as alternatives to beer, to bridge the gap between soft drinks and alcohol for youth. Alcopops are sold in single-serving cans, bottles, and pouches up to 25 ounces and range from 5% to 14% alcohol by volume. As a result of their low prices, wide availability, and marketing tactics, alcopops are very popular among youth.

© Alcohol Justice December 2015

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Item #: 012516